When I first saw this cover I thought, “Why would anyone want to live to 120?”
We don’t take care of our seniors now. Can you imagine a century from now? No thanks! I’m not being a pessimist. I’m being a realist.
There are over 7,000,000,000 people on this planet. That’s Seven BILLION! In a hundred years, that number will double; maybe triple. How will we feed all those people? How will we care and feed a BILLION senior citizens when we don’t even care for the ones who are here today?
Hopefully, we will all be lucky enough to reach retirement age one day. Let’s hope the decisions we make today regarding our seniors don’t come back to bite us in the ass.
The billion-dollar, cutting-edge science of convincing dogs and cats to eat what’s in front of them.
By Mary Roach
Pet foods come in a variety of flavors because that’s what humans like, and we assume pets like what we like. We’re wrong.
“Despite the cryptic name and anonymous office-park architecture, the nature of the enterprise located at AFB International is clear the moment you sit down for a meeting. The conference room smells like kibble. One wall, entirely glass, looks onto a small-scale kibble-extrusion plant where men and women in lab coats and blue sanitary shoe covers tootle here and there pushing metal carts. AFB makes flavor coatings for dry pet foods. To test the coatings, the company needs to make small batches of plain kibble to put them on. The coated kibbles are then served to consumers: Spanky, Thomas, Skipper, Porkchop, Mohammid, Elvis, Sandi, Bela, Yankee, Fergie, Murphy, Limburger, and some 300 other dogs and cats that reside at the company’s Palatability Assessment Resource Center (PARC), about an hour’s drive from its St. Louis–area headquarters.