Nobody has a platform for publicity like the President of the United States. But even Barack Obama knows that reaching the children of America takes more than a press secretary. To gets kids’ attention, you have to get on their level.
Enter Robbie Novak, the adorable 9-year-old star of YouTube show Kid President. Originally conceived as a marketing campaign by Freed-Hardeman University’s marketing department — Novak’s family works for the university — Kid President has become an Internet sensation that’s taken on a life of its own. Since the show’s debut in October, Novak has gone on to interview stars such as Josh Groban and Rainn Wilson, and he even recorded a kick-ass TED pep talk that has more than 11 million views. Naturally, the White House thought he’d be the perfect person to team up with for the announcement of the 135th annual White House Easter Egg Roll.