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The Chemistry of Kibble

 The billion-dollar, cutting-edge science of convincing dogs and cats to eat what’s in front of them. 
By Mary Roach 
Pet foods come in a variety of flavors because that’s what humans like, and we assume pets like what we like. We’re wrong.
“Despite the cryptic name and anonymous office-park architecture, the nature of the enterprise located at AFB International is clear the moment you sit down for a meeting. The conference room smells like kibble. One wall, entirely glass, looks onto a small-scale kibble-extrusion plant where men and women in lab coats and blue sanitary shoe covers tootle here and there pushing metal carts. AFB makes flavor coatings for dry pet foods. To test the coatings, the company needs to make small batches of plain kibble to put them on. The coated kibbles are then served to consumers: Spanky, Thomas, Skipper, Porkchop, Mohammid, Elvis, Sandi, Bela, Yankee, Fergie, Murphy, Limburger, and some 300 other dogs and cats that reside at the company’s Palatability Assessment Resource Center (PARC), about an hour’s drive from its St. Louis–area headquarters.
Read more at PopSci.com

The Chemistry of Kibble

The billion-dollar, cutting-edge science of convincing dogs and cats to eat what’s in front of them.

By Mary Roach 

Pet foods come in a variety of flavors because that’s what humans like, and we assume pets like what we like. We’re wrong.

“Despite the cryptic name and anonymous office-park architecture, the nature of the enterprise located at AFB International is clear the moment you sit down for a meeting. The conference room smells like kibble. One wall, entirely glass, looks onto a small-scale kibble-extrusion plant where men and women in lab coats and blue sanitary shoe covers tootle here and there pushing metal carts. AFB makes flavor coatings for dry pet foods. To test the coatings, the company needs to make small batches of plain kibble to put them on. The coated kibbles are then served to consumers: Spanky, Thomas, Skipper, Porkchop, Mohammid, Elvis, Sandi, Bela, Yankee, Fergie, Murphy, Limburger, and some 300 other dogs and cats that reside at the company’s Palatability Assessment Resource Center (PARC), about an hour’s drive from its St. Louis–area headquarters.

Read more at PopSci.com

  • WRONG MEETING?

Is this video going too far to make a point? Perhaps, but make It’s Point it does.

Given a choice, I will always choose a rescue over a breeder dog any day. Rescued pets seem to know their situation, and appreciate you for giving them a good home.

You’d be surprised how many “Pure Breeds” can be found at your local Animal Shelter or SPCA. But “mutts” are my favorite. The majority of dogs who lived with me were mutts.

Besides… Mutts are just Pure Breads that haven’t yet been acknowledged by the American Kennel Club Association.

To find a pet that’s right for you, click here -> http://www.petfinder.com/index.html

Maryann is my God-dog. Should anything happen to her owner, I get custody of her.
She’s a little spoiled, but that’s not uncommon with rescued animals. She brings her owner everyday for a short visit after her walk. Not one for social graces, Maryann enters without the usual greeting. The moment I open the door, she walks right past me to inspect the traffic area from the front door to the kitchen, and back again. Once back in the living room she sits up straight, looks up at me, and gives a nod.
This is Maryann’s way of saying, “Okay, I’m here. Where’s my treats?”
I say “treats” (plural) because Maryann gets three treats each visit: two small Milk Bones and one small Pedigree Marrow Bone. There must be something special in the Pedigree Marrow Bones because Maryann just loves them. We’ve affectionately come to call them “Doggy Crack”.
Maryann has learned how to count to three. Give her one or two, she knows there’s another coming and will sit and stare at you until you present it.
Maryann loves to stare. There are times when she’ll stand there and just stare at you. She doesn’t sit and stare. She stands and stares. At first, we thought it meant she needed to go out. But no, Maryann is just fond of standing and staring. It’s just her thing.
Maryann will sit, turn around, lay down, and even stand on her hind legs for a treat. But the minute she’s counted all three treats, she’s ready to go. So there’s a lot of play that happens between treats. Then finally, after the third and final treat, Maryann stands by the front door and stares at the doorknob. She’s had her treats and it’s time to go.
Smart dog. ;)

Maryann is my God-dog. Should anything happen to her owner, I get custody of her.

She’s a little spoiled, but that’s not uncommon with rescued animals. She brings her owner everyday for a short visit after her walk. Not one for social graces, Maryann enters without the usual greeting. The moment I open the door, she walks right past me to inspect the traffic area from the front door to the kitchen, and back again. Once back in the living room she sits up straight, looks up at me, and gives a nod.

This is Maryann’s way of saying, “Okay, I’m here. Where’s my treats?”

I say “treats” (plural) because Maryann gets three treats each visit: two small Milk Bones and one small Pedigree Marrow Bone. There must be something special in the Pedigree Marrow Bones because Maryann just loves them. We’ve affectionately come to call them “Doggy Crack”.

Maryann has learned how to count to three. Give her one or two, she knows there’s another coming and will sit and stare at you until you present it.

Maryann loves to stare. There are times when she’ll stand there and just stare at you. She doesn’t sit and stare. She stands and stares. At first, we thought it meant she needed to go out. But no, Maryann is just fond of standing and staring. It’s just her thing.

Maryann will sit, turn around, lay down, and even stand on her hind legs for a treat. But the minute she’s counted all three treats, she’s ready to go. So there’s a lot of play that happens between treats. Then finally, after the third and final treat, Maryann stands by the front door and stares at the doorknob. She’s had her treats and it’s time to go.

Smart dog. ;)